Go BIG with your unique story and create a brand that not only inspires the right enquiries, but energises the heroes in your team to love where they work.
People don’t buy from businesses; they buy from brands. Who you are and how you affect people (staff and clients) matters. Become a brand that strikes the right chord inside and outside your business.
As brand design experts, we believe that through tried and tested brand storytelling methodologies, you can win in the marketplace. Refine your story and messaging. Cut the noise. Get your message across using simple, easy-to-understand story narrative principles.
If you are only presenting your identity to the world as the services you sell and how experienced you are, you are floating in a sea of competition in the commodity-based market.
The problem with leading solely with services and experience is everyone is doing it! To truly stand out, you need to tap into the WHY of your business and tell your unique story that will create a connection between you and your audience.
When you have your story straight and set your sights on the goal, you will begin to leverage brand power to inspire your team, who will catch the vision too!
There are three core phases to our branding process. Once completed, you will be equipped with a brand and story toolkit to launch with online and beyond.
We will form the bedrock of your brand with an in-depth brand dive workshop. This valuable exercise will equip your business with the core toolkit you need to leverage brand power to the fullest.
You will be presented with three brand concepts, each including rationale, logo, imagery, colours and typography. All concepts are powered by insights from the workshop, so you can be confident of a winner.
We will create brand guidelines to ensure consistent communication across all streams. Depending on your package, you will also receive branded stationery and assets to go big with your launch.
A significant part of being truly fulfilled in your job is believing in the work you are doing. The happiest team members display behaviours of support for the company they work for beyond clocking in on their 9-5.
When you give your team a cause to rally around, powered by the jet fuel of mission, vision and values, something magical happens, and everyone pulls in the same direction. The way how to know whether you’ve hit the target with this is if your team are voluntarily repping your brand in their personal lives.
We call this “The Sticker Test”. If your team members are happy to put a sticker branded with your company logo on their personal laptop, you’ve won. They’re not clocking in and clocking out; they’re championing a cause!
This half-day workshop will equip you with the insights, knowledge and tools you need to go big with your story. You'll also learn how to effectively utilise this toolkit across multiple streams. Learn more about the tinyBox Brand Dive workshop.
Every interaction with your brand is a crucial touchpoint that leaves a lasting impression. We will identify and map out these touchpoints to ensure your branded experience is a home run.
Your brand has an impact on staff, clients, the planet and the community. We will help you get purposeful about this impact and chart a course towards using your business as a vehicle for good.
Mission, vision and values are the lifeblood of a brand, and should not be created and then filed away never to be seen again. We will workshop these statements, ensuring they become the essence of who you are.
Understanding your audience is not just a marketing exercise for brand design experts. It enables you to serve like no-one else. We will work to create empathy with your messaging and strike the right chord in service and sales.
Understanding the competition's strengths and weaknesses is crucial for effective marketing strategies. We will assess the competition and ensure you shine brighter.
We leverage the insights from our workshop to create three powerful brand concepts, each offering a glimpse into your brand's future potential. From there, we adapt, tweak, and finalise the perfect concept.
Brand magic lies in effective communication through both messaging and visuals. We ensure that all creative output is on message and is backed with storytelling that fosters the right connection.
You will receive a comprehensive brand guideline document that any designer can use to execute brand communications effectively. Along with this, you will receive a pack containing all brand assets such as logos and imagery and more.
Investing in brand design experts is taking a proactive step towards creating a lasting legacy that reflects your unique impact on the world.
With a decade of experience in the world of brand marketing in our team, we know how to distil who you are as a business and create a message that hits the right notes.
For a foundational brand that includes the essentials a business needs to get going, we start at £3,495+VAT. For more established businesses, we have packages that range up to £8,995+VAT.
Depending on the level of brand we are creating for you, the process will take between 3-6 weeks to complete.
This includes the tinyBox Brand Dive Workshop (Virtual or In-Person, depending on package), creative concept process and brand guide and asset production.
We spread the cost across the duration of your project, with payments coming on payment milestone dates. These dates are agreed before we get going, and are as follows:
We believe there are two main reasons brand storytelling is core to business success:
This is the great misconception around branding, and one we are happy to educate on!
Think of your logo, fonts, imagery and colours as the skin of your business, while brand story is its soul. Both are important, but you won’t get far if you’re only made of skin!
Ready to take your business away from the crowd in your market positioning and turbocharge your team’s belief in the cause? Book a call today.
Send us a message and we’ll be in touch shortly to learn more about your story.
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