Get your story straight with the help of a brand strategy agency that knows how to distil what it is that makes you unique in the marketplace.
Before we begin creating your brand, we will take you through our tinyBox Brand Dive Workshop.
To effectively tell your story, you need to have foundational cogs in your brand machine established. Out of this workshop, you will be equipped with a comprehensive document, The tinyBox Toolkit, that will act as the boiler room, powering your ship towards success.
In all future marketing communications, you will be able to refer back to your tinyBox Toolkit to ensure you are still on course.
Before old ships set sail on grand voyages, a course had to be charted meticulously by expert navigators. Accurate nautical charts and maps were essential for understanding underwater topography, hazards, and coastal features.
In the same way, your brand requires care in setting the foundations before your grand voyage to success. If you set sail without knowing who you are, who you serve and what values are driving you, you will certainly end up shipwrecked!
The tinyBox Brand Dive Workshop is split into four core areas: where you are now, crafting the new you, audience and competitor analysis and your brand impact map.
It’s important to reflect on where you have been and how you have arrived where you are today. This helps you take stock of all you have achieved and provides us with a solid foundation of information about your business.
This stage includes:
Once we’ve covered your current internal landscape, it’s time to begin crafting the new you. We will work together to create the boilerplate elements of your brand that everything else will flow out of.
This stage includes:
During this stage of the workshop, we will deep dive into understanding your audience and analysing your competition. Gaining a thorough understanding of those you serve and your position in the marketplace is essential for successfully going big with your story.
This stage includes:
The rise in conscious capitalism has rocked the business world, seeing staff and potential clients demanding more than shareholder profit as the main driving force behind business.
We will take you through our Brand Impact Map, providing you with practical steps to create business impact that seamlessly integrate into your brand story.
Included in this section:
A key aspect of our branding process and our tinyBox Brand Dive Workshop is to collaboratively create a brand impact map covering staff, clients, the community and the planet.
Move away from vanity metrics to measure staff happiness and get to the heart of what makes your superstars tick. We will explore ways that you can look after your team and how to supercharge company culture.
Adrian Webster coined the powerful concept of TNTs (Tiny Noticeable Things). Think handwritten birthday notes or asking about an important life event during your next meeting. This is one of the tools we will explore in delivering excellence.
Partner with a local charity and chart a course towards the tangible way your business can create impact beyond simply donating money. Discover all the ways your brand can radiate good in your local community.
Take stock of how your company and its operations are impacting the planet. Even minor tweaks in your day-to-day can have a major impact on your brand’s carbon bottom line.
Once we have completed the tinyBox Brand Dive Workshop, we will summarise everything we have produced in a comprehensive report called The tinyBox Toolkit. You will be able to use this document as the North Star for all brand activities, internal and external.
We love working with businesses to get the foundations right, and you can even purchase our tinyBox workshop independent of any brand package.
Investing in the foundations of your brand is a significant step towards being able to effectively communicate your story. The result is an inspired audience and an engaged team.
Once you have completed the tinyBox workshop, you will be equipped with direction and a renewed purpose that will get you, your team, and your audience engaged in your brand vision.
We would allow half a day (4-5 hours) to be safe.
Some larger teams will have diverse viewpoints to work through, and some people like to talk more than others!
Smaller teams tend to take less time to get through the workshop material
Part of using brand power to engage your team specifically is getting them involved at this stage. If your team are part of the formulation of the new you, they will feel part of something and invested in the journey it all leads to!
A light lunch will be provided for you and your team.
This helps break the session up and offers a chance for informal reflection and getting to know each other more.
The tinyBox Brand Dive Workshop is included in all of our brand packages. However, you are able to purchase the workshop on it’s own.
There may be a situation where you feel your brand has strayed off the beaten track and you need help getting back on the road. At the end of the workshop, you will be equipped with your tinyBox Toolkit document that can be used by your in-house marketing team going forward.
The tinyBox Brand Dive Workshops are held either at your premesis or in Central Bristol at Desklodge House. This location is handy, as it is just a 7 minute walk from Bristol Temple Meads train station.
If you would prefer that we come to you, we can travel anywhere within 100 miles of Bristol.
Ready to align your story and lay the foundations for big connections? Send us a message or book a call today.
Send us a message and we’ll be in touch shortly to learn more about your story.
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